Experience Design leader with 20+ years of experience shaping innovative digital experiences.

I’ve spent just over two decades at the intersection of strategy and craft. My leadership style is built on three pillars:

  • Strategic Intelligence: I look for the smart path through complex business problems, ensuring every decision is backed by research and commercial logic.

  • People-First Mentorship: I’ve found that the best work comes from kind, collaborative spaces where every voice is heard — from the junior designer to the lead engineer.

  • Fearless Innovation: I am brave in my pursuit of what’s next, whether that’s integrating AI into the creative workflow or advocating for responsible design in industries that are often slow to change

Read, watch & listen

  • You've brought a real energy and passion to the project and lifted our approach to design as a process that had been stagnating for a bit.

    Andy Lole, CTO, Travel Chapter

  • I didn't realise the phenomenal capability you had.

    Lauren Hine, Chief for Marketing & Alliances, AND Digital

  • You have been a pillar throughout the Travel Chapter project, demonstrating extensive design knowledge both inside and outside of AND Digital, highlighting data driven insights to allow informed decisions to be made.

    Matt Allingham, Product Owner, AND Digital

  • You’ve consistently demonstrated strong expertise in User and Experience Design, and your interactive workshop was a standout; with it being fun, engaging, and memorable for all attendees. Your positivity and collaborative approach throughout the process as a leader is a big asset to AND.

    Roger Justin, Events Lead, AND Digital