24+ years of expertise shaping innovative, user-centered experiences for globally recognised brands across the public and private sectors. I’m currently Experience Principal at AND Digital where I lead AND’s design Practice and serve as a key member of the Bristol Senior Leadership Team. Prior to AND I was Valtech’s UK Creative Director.

I’m committed to delivering impactful, data-driven solutions that are human-centred and drive measurable business outcomes. I believe exceptional design is a core business differentiator, enabling organisations to create meaningful, high-value customer experiences and products that help.