Experienced Product & Creative Design Leader

24+ years of expertise shaping innovative, user-centered experiences for globally recognised brands across the public and private sectors. I’m currently Experience Design Principal at AND Digital where I am head of AND’s Bristol design and product practice and serve as a key member of the Bristol Senior Leadership Team. Prior to AND I was Valtech’s UK Creative Director and was Experience Director at LAB.

I’m committed to delivering impactful, data-driven solutions across native app and web that are human-centred and drive measurable business outcomes. I believe exceptional design is a core business differentiator, enabling organisations to create meaningful, high-value customer experiences and products that help.

Read, watch & listen

  • You've brought a real energy and passion to the project and lifted our approach to design as a process that had been stagnating for a bit.

    Andy Lole, CTO, Travel Chapter

  • I didn't realise the phenomenal capability you had.

    Lauren Hine, Chief for Marketing & Alliances, AND Digital

  • You have been a pillar throughout the Travel Chapter project, demonstrating extensive design knowledge both inside and outside of AND Digital, highlighting data driven insights to allow informed decisions to be made.

    Matt Allingham, Product Owner, AND Digital

  • You’ve consistently demonstrated strong expertise in User and Experience Design, and your interactive workshop was a standout; with it being fun, engaging, and memorable for all attendees. Your positivity and collaborative approach throughout the process as a leader is a big asset to AND.

    Roger Justin, Events Lead, AND Digital