De’Longhi

Creative direction and creation of a new user experience for De’Longhi’s ecommerce website. As a luxury brand, maintaining a flawless and sophisticated brand experience was paramount. Working with specialist UI developers we prototyped, user-tested, and refined innovative UX, animation, and content design solutions, ensuring a seamless, premium online experience that aligned with the brand’s prestige. Translating the brand identity into a modern, high-end digital interface.

Key outcomes:

  • Validation through prototyping and testing

  • Creation of a refreshed visual direction and improved UX

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