Product and experience strategy

Using product and design thinking methodologies to build smart, future-ready strategies with diverse teams. I’m passionate about innovation and enjoy a challenge — using creativity to make a positive difference for people and businesses.

Examples include:

  • Future of Rail Travel – LNER (London North Eastern Railway):
    Guiding stakeholders through ideation and co-creation sessions to explore the future of rail.

  • Bristol Tech Festival 2024 – Mass Ideation Workshop:
    Designed and facilitated a large-scale product creation session, bringing together diverse participants to teach them an easy framework for co-creation.

  • Innovating for Conservation – Bristol Zoo:
    Partnered with Bristol Zoo to develop technology-driven ideas to support a high level conservation campaign.

Ideation and co-creation for LNER

Campaign activation ideation for Royal Navy

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