Experience strategy

I’m passionate about innovation and co-creation, using product and design thinking methodologies to build smart, future-ready strategies and engaging workshops.

Examples include:

  • LNER (London North Eastern Railway) - Future of Rail Travel
    Guiding stakeholders through ideation and co-creation sessions to explore the future of rail.

  • Schroders' Personal Wealth – customer journey map
    Analysis of the onboarding and account activation journeys of the Schroders Personal Wealth platform layering in customer insight, market examples and user experience pain points.

  • Bristol Tech Festival 2024 – Mass Ideation Workshop:
    Designed and facilitated a large-scale product creation session, bringing together diverse participants to teach them an easy framework for co-creation.

Ideation and co-creation for LNER

Schroders Personal Wealth customer journey map

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NHS Business Services Authority