Sage

Sage has a powerful global brand, but there was a gap between the high-level marketing vision and how to express this online across multiple product offerings.

Executive Workshops: Facilitated in-person benchmarking and vision sessions with the Sage CMO and global brand team to define a unified experience strategy.

Service mapping: Developed a comprehensive service map for Sage One, distilling a complex fintech ecosystem into a clear visualisation of user journeys and technical dependencies.

High-Fidelity concepts: Translated strategic goals into tangible design concepts to bring the vision to life, securing C-suite buy-in for the future product direction.