Holidaycottages.co.uk

Holidaycottages.co.uk owners’ Travel Chapter, wanted to create a new React native mobile and tablet app to expand their customer offering. As lead for a multidisciplinary squad, my role was to act as a strategic advisor, bridging the gap between high-level business aspirations and execution. Beyond the UI, I focused on a vision that balanced user needs, creative brand vision and commercial growth.

I guided the team in clear ways to communicate the complexity of the technology landscape and user experience to engineering, product and client teams. As a trusted client advisor I worked closely with Travel Chapter’s C-Suite and in-house team on a new brand design language, user journey prototypes, organising and facilitating user research sessions, and producing high fidelity design outputs.

Following launch the experience has been continuously optimised using data captured from research, analytics, app store reviews and customer feedback.

Key outcomes:

• 4+ star rating on app store launch (mobile and tablet, IOS and Android)

• Creation of new design system

• Clear set of user needs documented following user research sessions

• Discovery, MVP and releases delivered on time