National Rail

Digital transformation of the National Rail website, overseeing design, UX, and user research, running key stakeholder workshops and leading the team to success. I worked closely with Rail Delivery Group to align user needs with business goals and key milestones, using co-creation and product strategy frameworks to align and ensure clarity of vision for user and brand experience.

Key outcomes:

  • Communicating National Rail products and services effectively through new content strategies

  • Digital creative direction for the new brand

  • Creating a lean Design System to support a fast build

  • Leadership of 5 strong design team covering UX, UR, UI

National rail.png
National rail2.png

“It’s been a real pleasure working with you on National Rail. Your vision was fundamental to getting us to build a modern, customer centric and beautiful site which are all proud of. Thank you for everything. You are leaving a legacy behind for rail.”

Daniela Maki​​, Rail Delivery Group

  • User research synth

  • Content research

  • Co-design

NR - mobile phones (1).png
Previous

Travel Chapter
Next

easyJet